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The way I see it, Camtasia Studio 7 really has two main functions: a review copy of Camtasia Studio 7 by the developer, TechSmith. At $, the software is a good value, though it was a better value at that price a year. Camtasia Studio latest version: Superb Video Creation For Home or Office. Free software to capture images within a computer screen. Free. 7 provides the user with enough powerful features to create and edit the very best videos. Download Camtasia Studio for Windows PC from FileHorse. % Safe and Secure ✓ Free Download (bit/bit) Latest Version
The first is that Camtasia is not something for "just editing and recording videos". It does far more than that and, more to the point, that's not its key role. If all people want to do is video editing and they don't need hyper-advanced video editing features which, let's face it, Camtasia doesn't have again because it's not really a video editor as such they'd buy something like Adobe Premiere Elements which IS a video editor instead.
Camtasia's video editing features are more than capable to generate the sort of content it's intended to create but you need only look at the limitations of its green screening capabilities to know that this is not a dedicated video editor, it's a piece of software that just has some video editing features to help it do its role of creating presentations of various kinds.
Where's your research demonstrating that? This is what economists call perfect price elasticity of demand, and it exists pretty much nowhere in the real world.
The price is far from outrageous for software that has as many features as it has and which, let's be honest, is always going to be aimed at a niche market. It's hardly up in the Adobe pricing stratosphere. If Techsmith drop the price they might get more buyers but it almost certainly won't be a linear relationship. In the meantime they would still have to do support and development, and be doing it with a far smaller margin per unit than they're getting at the moment.
Also, the "average person" doesn't really need Camtasia, so why would they buy it regardless of the price? If they want to edit those videos, see above. The people who do need it have specific reasons for needing it, often business reasons. And part of the expense of being in business is to pay a fair price for the tools and inputs that you use. The question of whether you, specifically, find it expensive or even whether some of your friends do is immaterial in the overall question of fairness of pricing.
Which again doesn't apply because there are plenty of competitors for Camtasia though none, in my view, which do what Camtasia does as well as it does it. The average person doesn't have 7 or 8 hundred bucks lying around for a new iPhone which does barely anything more than their existing iPhone and which can be destroyed with a single drop into the wrong place either, yet there they are, queued out the door of Apple stores like cash-laden lemmings with every new release.
Ultimately it comes down to people needing to ask themselves what is of real value to them, and how much value is it?
Everybody wants something for nothing, or for very little. Many "average people" don't want to pay very much for anything and yet want to be paid for their own work, and ideally paid well. People will only use software if it has some value to them and if it does, they should be prepared to pay that price even if it burns a bigger hole in their pocket than they would like. Doubly so with a product like Camtasia which will run for years if you need it to.
I could still be using 7 if I really wanted to because it did most of what I wanted, but I bought 8 in part because I liked the features, and in part because I wanted to support Techsmith and make sure that someday there will be a Camtasia 9, and 10, and Because the one certainty is that if everybody starts expecting quality software for a negligible price